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Scotiabank
Whole Self
Even though there’s been progress towards inclusion, there are still a lot of things LGBT+ people face every day that make feel like they don’t belong. When they don’t feel comfortable being their whole selves, LGBT+ people feel like they have to present different versions of themselves. When everyone can be their whole self, we all thrive.
My role: creative concept, art direction and design
Fun fact
With a tight timeline and an even tighter budget, it was a creative challenge for this year's pride campaign. We teamed up with a stock company to source stock videos and ensured all talent within our campaign identified as a part of the LGBT+ community.
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