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Robin Hood
The Magic's in the Making
Take it from Robin Hood. All cakes are not created equal.
The most phenomenal cookie isn’t always the most photogenic. And that’s just fine. For Robin Hood, the love of baking is so much more than fawning over a finished product. It’s watching ingredients transform before your eyes. It’s cracking, mixing, whisking, and rolling. It’s a release. A workout. A mental challenge.
My role: creative concept, art direction, branding and design
Capturing the fun of baking is key. Doughy hands, flour-dusted surfaces, mix & match tools, spatulas dripping with batter…we show it all, up close and personal. Photography should highlight textures, ingredients, and the physicality of baking. Hands help to add a human element and make the shots feel active.
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